The New York Times – May 8, 2007
"Doing Good on Company Time" by Martha C. White
(excerpt)
Alan Ranzer, executive director of Impact 4 Good, an organization that matches corporate groups with volunteer opportunities, said the number of requests he had received has gone up by 50 percent in the last year. “We really are getting a lot more calls. It’s something companies are picking up for multiple reasons,” Mr. Ranzer said. “They see value in it for image purposes. Consumers are out there looking for companies that care, and that goes a long way.”
Statistics back up Mr. Ranzer’s assertion. According to the 2004 Cone Corporate Citizenship Study, 86 percent of American consumers who responded said that they were somewhat likely to very likely to switch to a brand associated with a cause, if product price and quality were on par.